SEARCH ENGINE OPTIMIZATION
Search Engine Optimization (SEO) is a measure of your website's ability to interact with and attract the search engine spiders. Also known as "Findability", this aspect can never be overlooked in the construction of a website. The higher your website's findability, the more accessible the website will be to potential clients. The main benefit is that it requires NO MONEY invested in the marketing of your business to achieve these results. Well designed, relevant web sites that are standards compliant and indexed by the search engines will place higher in the search results than poorly designed or outdated web sites. The higher your placement in the search engine results, the less money you will need to spend on outbound marketing campaigns.
Be weary of any internet marketing firms offering SEO services without having an actual web developer (programmer) on staff. True SEO can only be done by a developer proficient in HTML, CSS, and a server-side language such as PHP. Contact us for more details.